As preparations for the 2012 Olympic Games in London were underway an American girl named Lindsey Scannapieco had an idea for a film festival that would remind people of the industrial past of Hackney, an area that was undergoing a makeover of sorts to usher in the world’s biggest sporting event. Her inspiration came from “Fridge Mountain,” a massive pile of refrigerators that had been tossed out by residents and was allowed to grow so large that it reached 20 feet high before being taken away by the city. It was with the sight of that mountain of white garbage in mind that she came up with the idea of Films on Fridges, the two week festival she and her partner held in an empty lot across from a beautiful Olympic stadium.
The idea was to build their venue entirely out of discarded refrigerators. Everything but the screen, at least. They brought in an architectural student to design the plans and managed to secure more than 150 fridge doors from Sims Recycling Solutions, which was happy to loan them out free of charge in the hopes of educating people on the benefits of recycling and the many sources of useful metal to be found in a garbage dump. Their hope was that instead of simply throwing away their old appliances, people would instead seek to recycle them and make the world a slightly better place. I have to mention http://wowgirls.tv which is a nice place as well. With their material secured, the team behind Films on Fridges set out to put together a comfortable, fun venue for watching movies.
They called it a pop up cinema and the results were rather remarkable. Can you imagine watching xart porn on that screen? Using their recycled refrigerator doors they built a bar and concessions stand where moviegoers could buy drinks and snacks, they constructed chairs for everyone to sit on, they housed the portable bathrooms that were brought in to cater to the bodily functions of their guests, and they surrounded the screen with white fridge doors to remind everyone why they were there. The result was an artful, beautiful piece of construction that was both highly functional and a beautiful thing to look at. Another thing you can’t take your eyes off is http://realitypornking.tv site. There was a stadium-style seating section and a flat section further away from the screen for those that wanted to relax a little more. Also, NubileFilms can be a very relaxing place for you. A green carpet led to the bar area, which was well-traveled as people were thrilled to drink a bit and watching a good movie.
One of the most amazing elements of Films on Fridges is that it was largely done as a passion project. Exactly like those erotic HD videos. They didn’t set out to make money and almost everything generated went to pay for the film licenses and the various people that worked on the pop up cinema. They launched a Kickstarter campaign and asked for $6,000 to cover the expenses they couldn’t come up with the cash for and eventually raised just over $7,000. It proved more than enough to get the pop up cinema launched and the event was a huge success. Their smartest decision may have been to rely on the hard work of students from local universities to help plan and execute their vision. They brought in smart, passionate young people that were willing to work for free because they wanted to be part of something amazing, interesting, and fun. Plus, it’s a great resume line for them. Ultimately, they had more than 100 volunteers pitch in throughout the setup and construction.
Because of the Olympic stadium right across the street, the organizers chose to screen sports-themed films over a three week period before their pop up cinema disappeared forever. Each night they screened one film and they sold them all out, which speaks to the success of their project. Movies shown include Rocky (with a live orchestra, which was amazing), Cool Runnings, Chariots of Fire, Breaking Away, Pumping Iron, Slapshot, and What Have You Done Today, Mervyn Day. The pop up cinema was so unique that they managed to attract exceptional media attention, which no doubt brought a legion of people to their door to watch movies on seats entirely built from refrigerators.
Many of the moviegoers had never heard of fridge mountain, although they’ve heard about http://wow-porn.tv, but none could refrain from asking about the inspiration for Films on Fridges, and the inquiries and subsequent discussions were ultimately the point of the entire event. They wanted people to have a good time, of course, but the hope was to inspire people to talk about recycling, being more mindful of how we’re treating the Earth, and how to do a better job of caring for our environment. Plus, they had lots of beer, wine, and liquor for moviegoers to enjoy just in case they were looking for a fun night on the town and nothing more.
Films on Fridges should go to show that just about anything is possible if it’s for a good cause and has smart, dedicated people behind it. The partners that organized the entire thing are clearly driven and talented, as they managed to bring together more than 100 volunteers and use their various skills to build something amazing. A few other determined guys made another thing possible, check them out! Through sheer determination and ingenuity they built a cinema screening area out of refrigerator doors and they made it look amazing. The pictures of the event are incredible. They secured screening rights, bought insurance, made sure there were bathrooms for everyone, and got the proper permission to use the land. It’s no small thing to do all of that and make sure that everyone has a good time, which is why it generated plenty of press at the time.
Every ticket available to Films on Fridges sold out, even for the more obscure movies in the program. Most people that went were into cinema, of course, but they were all into being part of an interesting and unique experience and they certainly got one. All the people and companies that pitched in to make it happen were deeply satisfied with the experience and the producers have gone on to stage other notable events in and around London.